About me

My route into design started through skateboarding. Growing up, I was surrounded by skate graphics and the subsequent street culture, posters, magazines, games, artwork and independent brands. That was probably my first real exposure to how design could carry identity, attitude and meaning. At first, I was drawn to the visual side of design: composition, typography, layout, image-making and the way a piece of work could create a feeling before you had fully understood it. Over time, that interest became broader. I moved from graphic and visual design into UX and product design, where I found I was just as interested in how things worked as how they looked. I liked understanding why people struggled, how information should be structured, how decisions were made, and how a better interface could make something complicated feel more manageable. That combination still shapes how I work today: visual craft matters, but it needs to support the task, the system and the person using it.

Outside of work, I no longer skateboard, but instead read a lot of non-fiction, go to live music and stand-up comedy when I can, play games, work out, and enjoy anything that creates a good shared experience; from a planned trip to something more spontaneous. Travel has been a big part of my life too. I left England for Sweden in 2017, and backpacking trips throughout the years have shaped a lot of how I think about people, culture and independence. I like learning, staying curious, noticing how people behave, and being around things that have energy, humour, character and a point of view.

I’m interested in Senior Product Designer and Lead Product Designer roles where I can stay close to the craft while helping shape product direction and support other designers. I’m particularly drawn to teams working on complex products where good design can make difficult tasks feel clearer and more human. I’m not looking for design theatre. I like work where the problems are real, the details matter, and the quality of the product depends on strong collaboration between design, product and engineering. I’m currently based in Stockholm and looking to relocate back to London.

“He has made himself invaluable at IKEA, not just pushing the team forward but also the UX craft taking shape in the organisation. He is already considered a strong leader within IKEA’s design team and is getting reached out to by many for his input on things.”

“Andrew has managed to understand a very complex business process and display it in a way that is easy to follow and understand. Andrew has done this independently and proactively, without any hand holding from the project team and his output has been received positively from the team.”

“I always use him as a reviewer for what I consider to be high concern projects, tough projects where we have a junior person that is working solo and where I want to make sure that they are in the safest possible hands.”

“He has shown a lot of initiative and is leading standards in our design systems, which is on top of the work he’s doing in his product area. He’s very insightful and collaborates with everyone in a really good way.”

“Has a great attitude when design decisions are challenged, Andrew would go the extra mile to understand other perspectives, pull in references and rationale to support the team in moving forward with actionable outcomes. Collaborative and trusting - encourages junior team members to take ownership of identified pieces, while offering guidance where needed.”